Aired on Sunday 11 November 2018, BBC 2’s hit show, Dragon’s Den, featured our Founder and Managing Director Nicola Wood who presented our product Easiweft to the Dragon’s, looking for investment to expand the business globally.
The positive feedback from the Dragon’s on Easiweft has had a huge impact on the company, inspiring the development of a host of new revolutionary products to expand our range in to a global market.
Leading hair extension salon groups, companies and wholesalers around the World have since sort to stock our products from the exposure on the show and our demonstration of the issues faced when handling and working with hair extensions.
Based on the success of being featured on the show, plus our forward thinking approach to issues within hair extension consumer and commercial sectors, the company has rebranded in order to introduce a host of new products that have been developed as part of the range. Easiweft is now joined by Easibond and Easitint as part of the range now available.
Deborah Meaden – I know a lot more about hair extensions than I ever thought I would because of course I did Strictly Come Dancing and I kept the hair which ended looking like a dead animal in a drawer. This is a clever solution to that problem.
Jenny Campbell– Its a nifty little product and I quite like it! Ive got bags full of hair at home so I like the idea.
Tej Lalvani – I must commend yo, I like it when people come up with simple products that solve a problem and you’ve done that well. It’s a great solution and a great invention.
Peter Jones – I know a little bit about hair extensions, I used to invest in a business that did hair extensions. I really like the product. We had something in here called the Tangle Teezer and I got that wrong!